Time for some radical unbranding

by Jan on October 21, 2009

I don’t know if you ever have that feeling that ’something’s got to change’.  I’ve had it in a low key way, rattling around at the back of my mind, for quite a few years.  In recent months the whisper got louder, turning into a demand, an imperative I could no longer ignore.

Something big, something seismic, had to change.

And this time I didn’t just want to add on, I wanted to let go.  Let go of some the things that were no longer serving me (or you), sites and links that were confusing, a message, a presence and an identity that was no longer reflecting the woman I’d become.

I kept being drawn to integrate the whole lot, to take the personal development work and juxtapose it with the web design and the blogging. ‘But it’ll be too confusing’ screeched my gremlin, and I’d put the idea aside and continue getting a little anxious pang every time I tried to figure out which site/blog to link with my name when I commented on others’ writing.

Then a few weeks ago I got ill, just for a day. I lay shivering and sneezing on the sofa and started to write in my journal about how I felt. And you know what? The writing played its magic and I began to feel clear and full of certainty. I had to do it, bring everything together. Ah, the relief.

But where to start? It feels huge, doesn’t it, when you decide that everything needs to change. And if you’re anything like me, it has to happen NOW!

And isn’t it brilliant when you reach a momentous decision like that how suddenly the Universe contrives to reinforce it, to give you a smile, a wink and an ‘off you go, you’re doing grand’. So it was no real surprise that I soon found this article on Danielle LaPorte’s site.  No surprise maybe, but what a fabulous feeling that someone else had struggled with the same stuff as me, come to a similar conclusion and made this world-as-I-know-it shattering choice, and done it so spectacularly.

So, it starts here. This site is going live, TODAY! No design yet, no proper home page. I haven’t even started to write the content. But it feels important to start to share the journey, and to finally have somewhere to call my virtual home!


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